Brand Identity


To support the new IsDB President, Dr Bandar Hajjar’s efforts to modernize the Islamic Development Bank’s brand and communications, freuds Branded rebranded the Islamic Development Bank – the first time this international institution had changed its identity in 43 years.

Introducing a new visual brand identity, in line with their future-facing strategy focused on innovation and partnerships, we also shortened the identity to IsDB and launched the brand in Jeddah to a global audience.

AB InBev 100+

Creation of brand identity for AB InBev’s sustainability platform. AB InBev has a long-term vision to build a company to last for the next 100+ years, which relies on driving sustainability across its business.

Engage & Transform

freuds Branded named and created the brand identities for IsDB’s Engage & Transform platforms, including assets for the website designs and a unique wrap for the funicular in Davos for the World Economic Forum.


Creation of the brand identity for Indigo by LetterOne. The Indigo Era is a collection of views from global thinkers on today’s economic shifts. The journal highlighted the increasing importance for 21st century economies to realise ideas as well as exploit their human, intellectual and network capital.

Following on from this is The Indigo Prize, a new economics prize that challenges entrants to consider how to measure economic activity in a 21st century economy.

Ambrosia Investments

Creation of the brand identity for newly-formed food investment company, Ambrosia Investments, including online brand and creative direction.

Baku Caviar

Creation of the brand identity for Baku, the home of gourmet, luxury sustainable caviar. 

Davos House

freuds Branded created the brand identity for Davos House, a new focal point for the strategic-thinking needed to make the United Nations’ Global Goals a reality. The house was created to encourage the high-level discussion that will enable the world to meet its 2030 targets.

We created accompanying menus, invites and collateral for the many events at the house; a digital and printed book detailing the inaugural, influential events taking place to make the United Nations’ Global Goals a reality; and a new online destination,

Mars Edge & Mars Global Services

Mars came to us to help them with two projects:

To establish a brand identity and name for their newest entrepreneurial division, built to improve human health, by bringing together the food we want with the nutrition we need. Following a naming process, we created Mars Edge.

To assist in rebranding and renaming Mars Global Services and its subsidiaries. Mars Global Services is Mars’ definitive solution to managing shared services at scale specifically in the areas of IT, Finance, Procurement, Marketing and Human Resources.

Natura Bisse

freuds Branded worked with luxury Spanish skincare brand, Natura Bissé, to craft and execute a new way of communicating the brand identity and ambition across global markets. We developed brand guidelines, the typography and the ATL global campaign visuals.

The creative execution of the new guidelines saw the team devise toolkits for launch events, media materials, digital platforms, ambassador programmes, influencer engagement, working with spa and retail partners, product launches, POS and the ATL advertising campaign, providing a comprehensive framework for global activation across markets.

The Transformers Summit

We created the brand identity for IsDB’s The Transformers Summit, including online & social assets, a journal and event collateral produced by our fellow The Brewery agency, Proud Robinson & Partners.

The Transformers Summit is the only conference connecting a powerful coalition of entrepreneurs, innovators and global leaders to discuss the role of science, innovation and technology in achieving Sustainable Development Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable.


We created the brand identity for IsDB’s Public Private Partnerships Forum, including online & social assets, and event collateral produced by our fellow The Brewery agency, Proud Robinson & Partners.

The event brought together a powerful coalition of leaders across the public and private sectors to discuss how greater collaboration and private financing is key to tackling the world’s most pressing global development challenges.

UBS Unlimited

freuds Branded worked with UBS Wealth on their new thought-leadership platform, Unlimited, designed to answer life’s big questions.

We created the Unlimited brand identity, created event collateral, and helped create a magazine-style website,

freuds & The Brewery Brands

freuds Branded rebranded freuds in 2017, creating a stylish new brand identity for the agency and also for the collective of companies – The Brewery.

Within The Brewery, we have created the freuds FF mark and brand identities for freuds Accelerator, freuds Branded, freuds Film, freuds Signature, Atomized Studios, Newsroom, brew and Republic. And in 2019, the freuds identity was adapted to reinforce the company’s commitment to the Sustainable Development Goals. In addition to this, we are proud to have named and created the business’ Love & Work ethos that permeates through everything we do.

Powder PR

freuds Branded created the brand identity for Powder PR – a new beauty communications duo – and created their tagline from the company name Powder – We Do PR.

The simple, elegant design is based on the applying of a powder compact.


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