Creative Direction

Santa Forgot

Santa Forgot is a campaign created by freuds Branded for Alzheimer’s Research UK.

freuds Branded created and named the concept, and wrote the narrative for the content that then became a leading Christmas advertising campaign in 2016, animated by Aardman and voiced by Stephen Fry.

Give A F**k

In 2018, Durex joined forces with (RED) and The Global Fund to fight AIDS in South Africa. Through the (DUREX)RED condom, Durex and (RED) together hope to raise awareness and vital funds.

freuds Branded named the campaign and helped with the creative direction – scripting and creating content for Zara Larsson, Thandie Newton, Christian Navarro, Tyler Oakley, Javier Munoz, Jacob Latimore and Phoebe Robinson – asking us all just one thing – to Give A F**k.

We then helped create a raft of internal collateral for the Global internal communications of the campaign.

The Night That Flows

freuds Branded named, created and provided creative direction for the launch of the all-new Toyota C-HR.

Tasked to eclipse all of Toyota’s previous car launches, whilst appealing to a new audience – lifestyle media and influencers – we helped create an interactive production, which was the world’s first immersive drive through experience.

100 European media and influencers were immersed in a story that we scripted, of one fictional night across five European cities – The Night That Flows.

Natura Bisse

freuds Branded worked with luxury Spanish skincare brand, Natura Bissé, to craft and execute a new way of communicating the brand identity and ambition across global markets. We developed brand guidelines, the typography and the ATL global campaign visuals.

The creative execution of the new guidelines saw the team devise toolkits for launch events, media materials, digital platforms, ambassador programmes, influencer engagement, working with spa and retail partners, product launches, POS and the ATL advertising campaign, providing a comprehensive framework for global activation across markets.

RB Gender Pay

freuds Branded developed RB’s Gender Pay Report, bringing perspectives to the data through a series of colleague interviews and photography – leading to a fresh, personal and future-looking report.

freuds 25 Years

A personal historical treasure, capturing 25 years of freuds since its inception. With endearing letters from friends and colleagues, as well as never-before seen photography, the book is a beautiful record of a quarter of a century of public relations.

freuds Branded created and wrote the book, piecing together 25 years of memories and history.

A Day To Remember

In A Day to Remember, a film to mark World Alzheimer’s Day and the launch of the dementia campaign from the Department of Health and the Alzheimer’s Society, Sir Michael Parkinson, Fiona Phillips and Gordon Banks talk about the importance of memory, the most memorable moments of their lives and their experience of having a loved one with dementia.

freuds Branded named the campaign and led the Creative Direction of the project.

(RED) Report

freuds Branded wrote and produced the first (RED) Report, producing a beautiful hardbound book and digital version showcasing the tremendous impact of (RED) and its partners on the fight against HIV/AIDS.


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