Durex RED Give A F**k

Give A F**k

In 2018 Durex joined forces with (RED) and The Global Fund to fight AIDS in South Africa. Through the (DUREX)RED condom, Durex and (RED) together hope to raise awareness and vital funds to make a difference and help empower young women and girls to live a happy, healthy life.

freuds Branded named the campaign and helped with the creative direction – scripting and creating content for Zara Larsson, Thandie Newton, Christian Navarro, Tyler Oakley, Javier Munoz, Jacob Latimore and Phoebe Robinson – asking us all just one thing – to Give A F**k.


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