The Night That Flows

The Night That Flows

freuds Branded named, created and provided creative direction for the launch of the all-new Toyota C-HR.

Tasked to eclipse all of Toyota’s previous car launches, whilst appealing to a new audience – lifestyle media and influencers – we helped create an interactive production, which was the world’s first immersive drive through experience.

100 European media and influencers were immersed in a story that we scripted, of one fictional night across five European cities – The Night That Flows.


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